Within days of several major releases, including details on the new DJI Goggles and a 100-Megapixel Hasselblad-DJI powerhouse, DJI is at it again.

An email has landed, urging us to #SeizeTheMoment.

“Join us for a BIG announcement, May 24, New York City,” it says. And that’s about it.

There have been rumors floating around, and leaks, of a product some are calling the Spark that appears to be a smaller and more affordable drone.

But we don’t know for sure.

And, unless you’re part of DJI’s product development team, neither do you (though it seems many of you out there have your own theories).

We plan to be there for the launch. And, if history guides us, a well-engineered product that people will want to buy will be unveiled.

That much, we do know. As for the rest? See you May 24.